About IMPACTS

IMPACTS is a research and modeling process that provides predictive intelligence to inform economic growth strategies. IMPACTS integrates sophisticated research, modeling and simulation techniques to deliver the specific analyses that visitor-serving organizations require to facilitate their decision-making processes.

The application of IMPACTS delivers dynamic, “real-time” information, including:

• Awareness, Attitudes and Usage Analysis
• Market Potential Analysis
• Market Segmentation
• Economic Forecasts
• Visitation Forecasts
• Experience Prototypes
• Market Models
• Trend Analysis

Compared to other research methodologies, IMPACTS offers the following benefits:

• Greater Accuracy
• Longer “Shelf-Life”
• Quicker Delivery
• Lower Total Cost

Download IMPACTS white paper
Why is IMPACTS a vital planning tool?
What are the cost-saving benefits of IMPACTS?